Links and literature on focus groups

Contents: Links: [introductions] [disciplines] [directories]
Literature: [recommendations] [generic] [marketing] [academic]

compiled by Matthias Romppel, last update on 4th May 2006


Links:

Introductions, guides and handbooks:

Focus groups in various disciplines:

Directories:

Literature:

Links: [introductions] [disciplines] [directories]
Literature: [recommendations] [generic] [marketing] [academic]
Recommendations:
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This book is an excellent, easy to read practical guide, containing convenient tips, illustrative examples and indicating possible pitfalls where caution is advisable. After an introductory chapter comprising the main characteristics of focus groups and a historical sketch there are chapters on planning focus groups, developing and ordering questions, finding and selecting participants, skillful moderating as well as analyzing and reporting focus groups results. The book is completed by chapters on different styles of focus group research, on adapting and modifying the focus group methodology and a discussion of the scientific quality of focus groups.

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Many of the aspects of focus group research are discussed with reference to experiences with real focus group studies. From a more scientific point of view the first chapter encompasses theoretical background and possible uses of focus groups. The following chapters deal with methodological aspects from composition of groups through preparation and conduct to analysis and reporting. Virtual focus groups are discussed in the last chapter.
Generic references:
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Focus groups in marketing research:
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Focus groups in academic research:
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Links: [introductions] [disciplines] [directories]
Literature: [recommendations] [generic] [marketing] [academic]